Congestion on the road less travelled

Apparently, in the recent film version of Sex and the City, Sarah Jessica Parker is seen reading a book called Love Letters of Great Men. This has provoked thousands of enquiries in bookshops, us included. The book, however, does not actually exist as anything more than a prop.

Or at least it didn't. Macmillan have announced that they will be rushing into print a book with that very title.

I suppose it could be argued that now hundreds of people will be delving into belles-lettres who wouldn't otherwise and that one shouldn't dismiss this as an opportunist piece of marketing designed to extract money from people who wouldn't recognise a well-turned romantic entreaty even if borne on the paws of a bear from Clintons with a heart on its tummy.

But I think cynicism is the correct response here. I'm reminded of when, a few years ago, Geri Halliwell was photographed reading Further Along the Road Less Travelled by M Scott Peck. Within days sales of the book had multiplied tenfold; sales of The Road Less Travelled, which would make reading the book Halliwell was snapped with make sense - in as much as that sort of woolly gibberish makes any sense at all - remained unaffected. So I think to describe people as sheep in such circumstances would be insulting to the ovine race.

Perhaps the publishing industry should employ the idols of the Heat magazine demographic to be seen in public reading books. It would be interesting to see how far one could push it. Ulysses? The Divine Comedy? The Oxford Handbook of Clinical Medicine?

Of course it's wonderful that Richard and Judy can get thousands of people reading The Outcast or Cloud Atlas and that Oprah can push Anna Karenina to the top of the charts. But publishers have remarked, in the UK at least, that it doesn't help sales of many authors' other books very much. The fabled Richard & Judy 'bounce' is, if not a myth, a remarkable feat of marketing. Dorothy Koomson, Simon Kernick and 'Sam Bourne' (Guardian columnist Jonathan Freedland's pseudonym for his sub-Da Vinci Code thrillers) have been almost as successful with subsequent books, but they are very much the exception.

Mind you, this difficulty of branding authors exists at the literary end of the scale too. Almost every Booker winner is disappointed to discover that their backlist doesn't really shift any more copies and indeed one got his publisher to rejacket his backlist three times, convinced that was the key. It wasn't, of course. But I suppose most readers even of a Booker Prize winner are more casual readers, who don't really seek out new authors, and they're just as likely to be led by what's hot as as any other sector of the market.

I remember just after I'd started out as a bookseller, a book entitled 'Flying Fishing by J R Hartley' was produced on the back of the rather endearing if a little overmilked TV ad for Yellow Pages in which a genial gentleman of advancing years was seen to phone around second-hand bookshops in search of that very book, of which it transpired he was the author. So inevitably it wasn't long before one gurning little twerp of a teenager came into the shop and, to show how his mate how terribly, terribly funny and clever he was, asked for Flying Fishing by J R Hartley. I reached over to a nearby display and presented him with a copy and will forever take great pleasure in his look of confusion and disappointment as he turned and skulked out of the shop, leaving his friend standing there, blinking mutely.

Another point to the booksellers there, I think. I'm sure we must be well ahead by now.

The importance of earnest Byng

The death of Aleksandr Solzhenitsyn last Sunday provoked immense interest, both in the press and in terms of sales of his books, which was heartening. I'm not sure I can think of a more worthy recipient of the Nobel Prize for Literature.

I remember in the last days of the Major administration a poll of MPs was conducted to find the favourite book of the House of Commons. The surprising runaway winner was One Day in the Life of Ivan Denisovich, a result which hinted at some desperate attempt by the Conservative Party Whips Office to depict its moribund representation as possessed of both moral integrity and intellectual sophistication. I wonder what a similar poll today would identify, with the Labour Party as unpopular now as the Tories were then? Probably The Kite Runner. I'm sure that would tick the right boxes: empathetic, multicultural, popular with people who have no taste of their own.


Solzhenitsyn's passing reminded me of one of the more questionable novels to have achieved Booker recognition, The Industry of Souls by Martin Booth, which made the shortlist in 1998. It owes a great deal to One Day in the Life of Ivan Denisovich, portraying life in a Siberian labour camp through the twenty-year ordeal of a suspected British spy. It's rather sparing on the unrelenting misery of it all and the sex scene, where some of the internees temporarily escape their guardians and run into some female prisoners in caves, is about as plausible as a description of a swingers' party in Ann Widdecombe's autobiography.

Aside from that, it's not a bad book, just an unnecessary one, doing moderately well what Solzhenitsyn had already done with rather more style and authenticity. Solzhenitsyn-lite, if you will, Sebastian Faulks goes to the gulag.

Snowy wastes are also the setting for this year's unlikely Booker candidate, Child 44 by Tom Rob Smith. The press as usual had little more to say on the announcement of the longlist than installing Salman Rushdie as de jure favourite, what with his being the only one the average news reporter seems to have heard of, despite the fact the Prize's most notorious previous winner, John Berger is also on the longlist. Odds are usually first given by Graham Sharpe of William Hill, who always cheerfully admits that he has almost nothing on which to base his initial figures. I suspect this year the bookies have been prowling blogs, as Netherland is now shortest priced and it's the book which probably received the most pre-longlist Booker tips.

So we in the trade are grateful to Jamie Byng at Canongate who, in typically rambunctious style, let rip on the Booker website with a tirade, dismissing Child 44 as "a fairly well-written and well-paced thriller that is no more than that".

I'd like to defend Child 44. Not as a Booker choice, because Byng is right that it shouldn't be on there. But it's a fantastic thriller, with the brilliant premise of trying to track down a serial killer in Stalin's Russia, where - officially - there is no crime. It has characters to believe in and care about, monstrous villains and a spectacular descriptive backdrop. But by whichever criteria one might define literary fiction, Child 44 is isn't. The writing is purposeful but never poetic, effective but never ethereal.

But Byng's beef was that it had been chosen over The Spare Room by Helen Garner, which he says is "is a modern classic that will continue to be read and enjoyed and appreciated long after all of us are dead".

Considering the fact that most shortlisted titles from the 70s, a significant number from the 80s and a surprising number from the 90s are out of print, I think that's a ludicrously optimistic assessment of the life of a novel. But a few other posters on the website concurred, if not in quite so fulsome terms, so I thought I'd give it a try.

And I'm certainly glad I did, as it's a truly memorable piece of writing. I do wonder, however, if it was omitted on the grounds of length. At 175 pages, it's scarcely longer than On Chesil Beach, the book on last year's shortlist which some felt should be excluded on the grounds of its being a novel, rather than a full length work of fiction. The Spare Room too might reasonably be described as a novella: the story is simple, linear and brief and and its first person narrative obviously limits its perspectives.

But much of its power resides in its simplicity. It is account of friendship, told from the point of view of Helen whose friend Nicola has come to stay with her while she undergoes a radical new vitamin C treatment in a desperate attempt to fight off the cancer which only Helen has conceded is terminal.

Bravely, the book focusses on how difficult it is, both physically and psychologically, to provide care for a terminal cancer victim. Their long-standing friendship obliges Helen to devote herself to her friend, draining her utterly, but the pain that Nicola endures makes it difficult for her to object. Only when another friend challenges the doctor who has hoodwinked Nicola is Helen finally able to confront Nicola with the truth: that she cannot cope and that Nicola must accept what is happening to her.

Curiously, Peter Carey's jacket quote that this is 'a perfect novel' and the earnestness of Jamie Byng's defence made me analyse the prose with far greater scrutiny than I might otherwise have done. It reminded me a little of Plainsong by Kent Haruf, another book which doesn't waste a word and which relies on the unadorned authenticity of its account to draw the reader in.

The Spare Room isn't quite so effective: its very occasional purple flowering jars, but that is in part because of the great care with which it has been put together. One sequence ends with the phrase "...she pedalled away in a westerly direction": the last four words add nothing to the meaning, but its particularly significant position means that one cannot help but analysing it and thereby finding is flawed.

There were perhaps no more than a handful of these instances and I'm sure that were I to pay to such attention to something more sprawlingly conceived I should find The Spare Room to be far more consistent. I've just read Therapy by Sebastian Fitzek, a diverting enough thriller with an interesting variation on the 'I woke up and it was all a dream' trope; it's translated from the original German and a couple of times, the word 'corpse' is used where 'body' would be more idiomatic. It caused me to pause, but on the whole the undemanding style meant that its slightly stilted and repetitive phraseology did its job.

The Spare Room achieves what it sets out to do almost unerringly, managing to confront its theme with a directness which is remarkable given the potential sensitivity of the topic. But I'm not sure it does anything much more than that. The book and its characters don't live on in my thoughts.

It should have made the longlist. But, then again, I feel just as strongly that The Outcast, In God's Country and One Morning Like A Bird should have made it. All of which proves nothing except that commentators dismissing 2008 as a bad year for fiction have either been reading the wrong books or are obsessed with established writers.

So Helen Garner has some way to go before achieving immortality, despite the vehemence of Byng's protestations. John Ruskin wrote, "All books are divisible into two classes, the books of the hour and the books of all time". The achievements of Aleksandr Solzhenitsyn show quite how far even someone as talented as Helen Garner has to go in order to make that leap.

Suffering from premature evaluation?

Waterstone's decision this week to start taking advance orders on the Sony e-reader has provoked the predictable disgorging of articles on how this new device will be received and what this means for the future of the printed book.

The starting point of all these pieces is essentially whether or not this is the book trade's 'iPod moment'. Aside from being the sort of lazy, whelk-brained journalism in the sort of style which explains Government budget announcements in terms of how they would affect soap characters, it simply isn't.

I did get to have little play with one last year and I'm not really sure why anyone would want one. It's an ugly, bulky piece of kit and it lacks the basic features which make books such a joy, such as being able to flick back and forth with great ease until the reference you were looking for flashes past.

I doubt even many early adopters, if I'm going to go down the road of using such clumsy jargon, are going to go for it. It's hardly revolutionary. It's stand-alone device, not even Mac compatible, which displays text in a format more familiar to devotees of the printed page.

The nearest it has to the high-tech world's Holy Grail of a 'killer app' is the ability, apparently popular with elderly Kindle users in the States, to enlarge the size of the font, providing an instant large print facility. This is certainly a wonderful benefit, but hardly a USP.

This is the flaw in the giddy enthusiasm of many commentators. We simply don't know who will use them and, more importantly, how. I keep reading accounts of how much easier it is to take an e-reader on holiday than half a dozen books. Aside from their undoubted weakness in the presence of sand, sea and sun lotion, is this really all anyone can come up with? A whole new market is not going to open up because of a small saving on Ryanair luggage charges.

I'm not Luddite enough to dismiss the possibility, even likelihood, that such devices will find a significant following. But I suspect it'll take up to a decade. I think foldable, rollable sheets impregnated with ink which can be made to form letters and images under the direction of an electric current will be key. But in terms of functions, I really couldn't say.

Anyway, it's Booker longlist day tomorrow and it's going to be an excitingly open contest again this race. I imagine all the newspaper coverage will focus on Salman Rushdie: clear favourite if he's included, clueless wittering about the lack of household names if he's not. It's the way it always is. I got asked by a reporter why F Scott Fitzgerald had never won the Booker a couple of weeks ago....

Still, at least there's no McEwan to monopolise what little space they'll give it. I might see if I can get my description of Sadie Jones' fantastic debut as the book Ian McEwan would write if he tried properly the whole way through and could write female characters quoted anywhere.

I'm not going to try to predict what'll be on there, as I'd simply be rounding up all the other opinions I've gleaned to make up the dozen or so were promised. There are too many potential candidates I've not read. But it would make me very happy, and slightly less splenetically inclined towards this year's Chair, the Right 'Orrible Michael Xavier Portillo, to see some of the following in contention:

• The Outcast - Sadie Jones
• The Language of Others - Clare Morrall
• One Morning Like A Bird - Andrew Miller
• Netherland - Joseph O'Neill
• In God's Country - Ross Raisin
• Breath - Tim Winton

I won't be drawn further. Oh, go on then: Andrew Miller to win.

Going by my usual record, however, in matters Booker, I have likely condemned all of them to omission. Sorry about that.

On the reading front, there's been Hannah Tinti's The Good Thief, the supposedly uplifting tale of a one-handed boy called Ren, who is rescued from an nineteenth-century orphanage to help out in various scams and thefts. I think it's supposed to be quirkily endearing, but I'm afraid I found Ren such a drip that I soon lost any interest in the fate of the stumpy little twerp and his motley band of cartoon hangers-on, the marginally most ludicrous of whom was the dwarf living up the deaf woman's chimney.

Currently, it's Nadeem Aslam's The Wasted Vigil, which might well be worth adding to that list of Booker candidates. His last, Maps for Lost Lovers, was a sensationally beautiful novel eleven years in the writing, which sets an honour killing in a Muslim community in the north of England.

His new one brings together characters of sharply contrasting backgrounds and beliefs and puts them at the front line of the 'war on terror' in Afghanistan, a nation which was scarcely given time to recover for being s staging ground for the Cold War. Again his lyrical prose contrasts sharply with the senseless brutality which has been carried out in the name of ideology, whether Soviet, Taliban or American.

I've had a Channel 4 documentary about the sandwich industry on while I've been finishing this off. Not surprisingly, there an awful lot of poor quality food being sold in a deeply deceptive way. No mention though of the thing which bugs me most: the signs on the tills in Pret A Manger which say "We're legally required to add VAT to food to eat in. Nightmare!"

I quite mind being patronised by a sandwich shop.

Hype sensitivity

It was with surprise and delight that I stumbled across a half-page news international item in last week's Observer, revealing the hullabaloo which suddenly attends Joseph O'Neill's new novel, Netherland. The New Yorker has declared it a masterpiece and comparisons with F Scott Fitzgerald, Saul Bellow and all sorts of other American literary icons are being cast with abandon.

Now while some of these encomia are inevitably a little far-fetched, for once the hype has some substance. It is a post-9/11 novel, a literary sub-species covering the entire spectrum of metaphorical effectiveness, from Dave Eggers' depiction of wounded American pride and embitterment in You Shall Know Our Velocity to Ian McEwan's preciously imperious Saturday, a book with which I lost patience following the eighteen-page description of a game of squash between two middle-aged doctors, a passage which Proust would have found self-indulgently long-winded.

In Netherland, the role of metaphor is borne by Chuck Ramkissoon, a one-time friend and informal business associate of the narrator. He is the heart and soul of a cricketing community of ex-pats, a would-be Kerry Packer with dreams of an international cricket empire. But he is the immigrant chasing the American dream at a time when the Statue of Liberty has turned its gaze inward.

Essentially, this is the post-colonial novel transferred to a nation of immigrants, where the notion of national identity is little more than a cultural construct. The world has struggled to understand how a country whose image is largely channelled through Hollywood could choose - twice! - George W Bush as its President, but the dichotomy of America's liberal coastal cities and its fundamentalist heartland is filtered out. The country is too diverse in origins and beliefs to function as a unified whole, but the trauma of 9/11 demands a unified response. There is no single quintessential American identity, stereotype though such a definition would have to be.

The novel has a lot more to say than that, of course - there's a plot and everything - and I'm quite sure that I'm imposing my own interpretation on it, but that's a necessary part of any work of art. A novel, a painting, a play: all of these are only potential works of art until witnessed by someone other than the artist and then they become beacons for appreciation and analysis. Anyway, I exhort you to seek out Netherland for yourself.

At a lunch to celebrate its publication, Gill Coleridge, Joe's agent, explained how a desultory offer from Faber, the publisher of his first two novels, led her to offer it to Fourth Estate. Trying to sell foreign rights had been a frustrating experience, with countless European houses expressing doubt that a cricket-themed novel would find much of a readership on the continent. Once The New Yorker had passed judgment, however, the offers came flooding in.

I belatedly discovered that Coleridge is also Richard Ford's agent in the UK, which was a missed opportunity, especially as O'Neill's outsider's analysis of a nation's psyche makes a fascinating reading alongside the Frank Bascombe's gradual surrender to the realities of the American dream.

Anyway, we'll see what the Booker judges make of it. Since each new set of judges probably wants, understandably, to make its mark on Booker history with a distinctive and independent-minded choice of winner, it may be that they will want to avoid feeling corralled into choosing it. (Verb, gerund, gerundive, gerundive, participle? Urgh. Sorry.) I fervently hope though that will recognise that setting aside the hype for any book can still leave a book of considerable inherent merits.

The only books I've read so far this year which I think are worthy Booker competition are The Outcast by Sadie Jones, which I'm fervently hoping will receive its due at this week's Orange Prize ceremony, and In God's Country by Ross Raisin, a book which Joseph O'Neill's editor, Clare Reihill, was deeply disappointed to lose to Viking in auction. More to follow at a later time on those two, I think.

Customers in the shop over the last week or so seem to have been on their best behaviour on the whole, so my subconscious has thoughtfully taken it upon itself to trouble me with oneiric enquiries of its own invention. I dreamed a few nights ago that I was patiently explaining to a customer that "it's A to Z, alphabetical by author", to which my interlocutor responded, "But what about the other letters?"

I suspect it's some sort of premonition.